It's how we've rocked

Founded in 2002 by Paul Slade, Paul's Boutique had its breakthrough at London's famous Portobello Market in Notting Hill. Paul's bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist.

The unique fashion brand quickly gained fame by producing hand made, one of a kind pieces using vintage army surplus jackets and rare American patches mixed with bold neon graphics that were inspired by the New York 80's hip hop and graffiti scene along with Japanese super brands such as Bathing Ape, Hello Kitty and Hysteric Glamour. A touch of British eccentricity added in created the fun and stand out brand that is Paul's Boutique today.

Whilst their influences were pulled from history and from overseas, the London born brand has always been influenced by what is happening in their hometown. The arrival of Paul's Boutique on the scene turned into a phenomenon of its own with people queuing up to buy the unique pieces from the collection, which is now available worldwide.

Over the last ten years, the brand has become a firm favourite with the urban - savvy youth and have grown with their cult following. The Paul's Boutique offering has expanded from clothing to accessories and perfume and the brand continued to experiment and keep the fun factor alive by introducing new fabrics and materials.

WHAT'S IN STORE

Today, Paul's Boutique has grown from where it began in West London and now reaches a global audience. The collection has developed to offer more premium detailing, new ranges still keeping the vintage, British element evident in all pieces.

The next move for Paul's Boutique is an exclusive leather range for Selfridges and a British made luxury line showing a more mature side without losing all the elements that make the brand playful and stand out.