Immersing himself in the music and fashion scene of the early 90’s, Paul Slade started to make
bespoke t-shirts for his friends and family. Influenced by American artist, Jeff Koons, Paul created a
limited run of t-shirts and hoodies under the name ‘ Slade ‘ which he sold to seminal 90’s boutiques
‘Sign of the times’, ‘Ishi ni san’ and New York store ‘Union‘ (now the cult ‘Supreme’ label).
Paul, motivated by his love of vintage clothing, graffiti, 80’s Hip Hop and Japanese street
brands, decided to create his own brand - Paul’s Boutique - named after the iconic Beastie Boy
album. Paul used his brother’s small workshop to hand customise and print original army surplus,
denim and sweatshirts. Paul’s Boutique bespoke products captured the eclectic spirit
of London style and quickly gained a cult following of fashionable young Londoners
seeking bold unapologetic designs.
Paul established a regular pitch at West London’s famous Portobello street market in
2000 and stylists and retailers soon took notice of this exciting new brand, mixing customisation
with rare vintage finds. Paul was soon offered his own concession in Topshop’s flagship
Oxford Circus store.
The brand experienced huge growth, especially after the launch of their hugely successful
handbag line. Now the creative director of the company, Paul still designs with the London girl
in mind. He is continually inspired by the diversity of styles, music, cultural influences and attitudes that
exist in this exciting, fast moving city.
Paul’s Boutique is a brand with it’s own unmistakable identity which sells uniquely designed
pieces that attract celebrities and key influencers such as Rita Ora, Delilah, Jamie Winston,
Mary Charteris and has featured in coveted titles, including Style magazine and vogue.com.
Now in their 13th Year, Paul’s Boutique is firmly established in the International fashion Arena and is
now selling across Europe, Asia, the Middle East and South Africa. Global expansion
continues season after season.